In April of this year, we relaunched Duffy Agency with our flipped agency concept. This new approach to international marketing redefines many pre-internet marketing conventions. More importantly, it provides a new agency option for companies seeking international growth. The relaunch was our first step. But, like most first steps, there was long, unsung journey leading up to our new direction. Four months on, I want to share the insights we gained during that expedition and share some initial feedback received from the market.

journey, discovery, flipped agency, relaunch, Business growth strategies

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