INSPIRING SINCE 1936.
WE’RE AN AGENCY GROWTH INCUBATOR
Our mission, since 1936, has been to constantly collaborate with each other and industry experts to help evolve, innovate and grow our membership—small and mid-size independent agencies—in an ever-changing marketing landscape. To ensure we do this, we look for members who bring these Taan brand pillars to life:
Open – Fiercely transparent, genuinely interested, curious, humble, personable.
Inventive – Eager to create new solutions as a group and as individual agencies.
Connected – To each other, to experts, to the industry, to solutions, to the world.
Curious – About new methods, new solutions, varying perspectives, different cultures, each other’s business.
Ensuring our Taan culture is supported by agencies who believe in these pillars allows every agency to experience growth of intelligence, through the sharing of best practices, management information, processes and technologies; expertise, through cooperative use of the talents, skills and experience of each member; reach, through hands-on affiliations with local independent agencies around the world; personal effectiveness, through education and close, confidential, “trusted-advisor” relationships with other members, where assistance is provided agency operations, new business, cultural health, performance and overall problem solving.
Peter assumed the leadership position of our network in 2007, working with member agencies and promoting the network throughout the globe. We view our network as a key ingredient in assisting member agencies, and their clients, in improving their knowledge through better skills, insights and operational processes through a cooperative network of independent agencies throughout the world. The interactions between each member has brought valuable tools to the entire group by sharing ideas that affect the way each of us conduct business. As Global President, Peter’s role is as a facilitator of this shared knowledge. Continuously looking to bring innovative thinking, creativity and support to all the members and their clients.
TAAN maintains a formal relationship with the national law firm of Reed Smith, the country’s leading practice specializing in advertising and promotion law. And through their alliance with GALA, (Global Advertising Law Alliance), TAAN members may have access to legal advice and remedies almost anywhere in the world.
Certified public accountant and an entrepreneur himself, Jim Locatelli took his considerable experience in the marketing communications field and opened up his own distinctive boutique of financial management and accounting services.
It all Started
A humble beginning
Barlow goes out of business
First Meeting held in Chicago
1943 – 45:
Meet in New Orleans
1950 – 1963: Steady growth
Mackinac Island Meeting
Charles “Ram” Ramsey Elected to Lead
First International Member Joins
Second International Member
Third International Member
First Non-US Meeting
Regional Meetings Discontinued
First “shared” client
TEAN Formed in Europe
Amsterdam Joint Meeting
Jay Tallant Elected
TAAN / TEAN Meet
New Mission Statement
Winter Meet in Hawaii
TAAN / TEAN Meet in London
Sharing & Caring
Meeting on Cape Cod in Nor’easter
Jack Warner, President
TAAN’s 60th Anniversary!
Meet in Sydney
TAAN US & Europe Unite
9/11, Dot.Com Bust
Global Meeting in Amsterdam
Global Meeting in NYC
Mid-east, Africa join
There are tools that can make your life easier and can offer you a competitive advantage when it comes to everyday business. We are constantly searching for the most innovative and reliable resources that bring added value to our industry. All tried and true. You can browse through our approved companies here.
If there is any resource that you successfully use in your agency, please feel free to refer it to us. We are always looking for more resources to help our members.