Author: Eric Gruby

Women who are running  businesses should detach from feminism and embrace their femininity.

My daughter started her carreer in a high stress male dominated industry. We were reflecting on how a woman can succeed in this environment  without becoming masculinised. Women who are running  businesses should detach from feminism and embrace their femininity.

My daughter started her carreer in a high stress male dominated industry. We were reflecting on how a woman can succeed in this environment  without becoming masculinised. Women who are running  businesses should detach from feminism and embrace their femininity.The truth is that women have been liberated. We no longer need to spend our energies proving that we’re equal. We own our own companies, we assume leadership roles and we don’t have to wear ties to work.Here are 5 ways to create this balance while getting respect from both males and females:You have a real advantage as a woman running a business – don’t blow it by wearing workboots and snarling at men, rather walk around in your stilettos with strength and conviction.

With an uncertain economy, local advertising agencies are banking on a sure thing to drive business — helping clients grow theirs. Not surprisingly, this translates to different approaches.Strategies include the tried-and-true, such as using research to determine what sort of advertising message would be most effective, and more unusual ideas, such as educating clients on making the most of online opportunities.Read the complete article at Krome.com.

Do we pilot-down during challenging economic times or take advantage of making our voice heard amid less clutter? That’s a question that gets us thinking. We track trends and test the economy every day through research, evaluation and branding. Our take on things? Keep moving forward (did you expect anything else?).Let’s look at history. Market downturns aren’t new.  The facts speak for themselves; marketing your brand during a downturn increases sales and profits. The challenge for marketing communications professionals is “how.”Some suggestions:Whether or not you characterize this as a recessionary time, one thing’s for certain…more, not less, can be the difference between advanced standing in your industry or getting bowled over.

Want more?
Here’s what an industry authority has to say…

No hunkering down, not just yet
Ellis Booker, editor, BtoB