For all the pain of keeping up with Twitter. Posting thoughts, reading thoughts (many mundane), and following the various links off into the internet-o-sphere. There are some real gems that come up and are worth getting lost in the information. Here are a few examples of presentations, via Slideshare, I viewed today: Continue reading
Author: Peter Gerritsen
A warm welcome to Romania
I am pleased to announce that Lemon Studio is now a TAAN Member. Continue reading
Best Print Ads of 2008
The Best Print Ads of 2008
MRI Starch Names Top 10 Ads Based on Engagement
by Michal Galin, Advertising Age, 3/16/09
MRI Starch has developed an "engagement score" that was used to measure the best performing ads of last year. Click on the slide show within the article. The text attached to each of the ten helps explain why the particular ad score so high. On a purely "creative" measure, many of these would not be in my grouping of best. But, then again, effectiveness is what we strive to achieve on behalf of our clients. One of the things that has always bugged me about so many of the annual ward/beauty pageants for advertising. Gorgeous and engaging work to an ad guy, but did it really perform? There has to be both in my opinion.
So, here are some examples that achieve what was intended.
Nice example of corporate flash-mobbing
T-Mobile Dance
I don’t know if you have seen this commercial/event executed for T-Mobile in January in Liverpool.
It is a commercial version of the phenom typically called Flash-Mobbing.
Quite the production, but well executed. And, personally, it feels good to watch a few times.
There are a few versions on YouTube, also a couple of videos from behind the scenes in production.
Anyone know the agency and production company?
TAAN News now on Twitter
We now have a TAAN Twitter account: Continue reading