Tom Martin at Zehnder Communications posted a video of his recent presentation about Social Media. It is worth an hour of your time to view, if you are looking to learn more about what is happening in the space these days. For those of you that attended the Laguna Beach meeting, Tom was a guest […]
Read More.IPA global survey of top companies shows more must be done to promote the value of marketing in the push for resources in addressing corporate needs. This is a study published on 12 August 2009 coming out of the IPA. Read the article at: "Top companies show more must be done to promote value of […]
Read More.We need to pay better attention to what we are doing.
Read More.The dangers of not continually supporting your brand were brought home to me this week in an unusual fashion; the US attack on our beloved National Health Service (NHS).It’s funny but I hadn’t long finished reading Gordon Hochhalters piece on the problems some US brands face abroad when this story broke over here. From a […]
Read More.Four years ago the fine folks at Mobium put together an online survey to compare the perceptions of American business marketers with those of their overseas buyers concerning the image of U.S. business brands around the globe. Thanks to the help of our worldwide TAAN partners we were able to put together a comprehensive three-year […]
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