Getting your brand found online

Posted by Sean Duffy on Tuesday, May 13, 2014

There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with helpful content for your prospects, perhaps you have an online store, your CEO posts weekly to your thought leader blog, your brand is active on several social […]

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Posted in:
AdvertisingBranding

Our industry needs more Curmudgeons…

Posted by Peter Gerritsen on Monday, May 12, 2014

…not egotists, gurus, and blowhards — we have plenty of those. Maybe curmudgeon is the wrong descriptor (I think old person that whines all the time). Perhaps “Skeptic” is the appropriate word to describe two people that are worth time time investment. I follow these two industry veterans because they both do a fantastic job […]

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Posted in:
AdvertisingTAAN NewsInteractive

Welcome new member – NorBella

Posted by Peter Gerritsen on Monday, April 28, 2014

Taan Worldwide announces election of our new member in Boston, MA, USA — NorBella (www.NorBella.com) A creative and strategic full service media agency. Taan continues our growth through diversifying the expertise of the members firms, along with expanding our footprint around the world. “NorBella is not a typical media agency. They clearly demonstrate a strategic approach in developing communications […]

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Posted in:
TAAN NewsIndustry NewsAgency NewsMedia

Time for marketers to stop talking about branding

Posted by Sean Duffy on Wednesday, April 16, 2014

Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has convinced me that they’re right. The word “branding” itself has no more substance than a dust bunny and about as much impact on the bottom line. That’s why if brand management means anything to your company, […]

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Posted in:
Branding

TAAN: different cultures, one great group

Posted by pcolee on Monday, April 7, 2014

We just finished the Barcelona meeting. 3 days of connecting, learning, networking and partying. One of the great speakers was Anne Shevchenko, a Ukrainian / English speaker who talked about Cultural Differences and what it means to your communication. I was struck by the increasing impact cultural differences have on the way we communicate as […]

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TAAN News