TAAN World Post

News/Blog/Press from TAAN Agencies Around the World

Peter Gerritsen

Welcome new member – NorBella

Taan Worldwide announces election of our new member in Boston, MA, USA — NorBella (www.NorBella.com) A creative and strategic full service media agency. Taan continues our growth through diversifying the expertise of the members

Sean Duffy

Time for marketers to stop talking about branding


Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has convinced me that they’re right. The word “branding” itself has no


TAAN: different cultures, one great group

We just finished the Barcelona meeting. 3 days of connecting, learning, networking and partying. One of the great speakers was Anne Shevchenko, a Ukrainian / English speaker who talked about

Peter Gerritsen

A conversation with Mark O’Brien, Newfangled CEO


Newfangled ( www.newfangled.com ) works with agencies and their clients in development of lead generation web platforms. We here at Taan Worldwide are fortunate to consider Mark and his company to

Sean Duffy

If the traditional ad agency is dead, what will take its place?

It was 17 years ago this month that McKinsey & Company published a strategy paper called “A revolution in interaction”. It was a look forward at the likely economic impact