Here is a very interesting article in Ad Age http://adage.com/article/news/ana-concern-grows-media-transparency/293259/ It looks like some clients are going to start looking to review details of contracts, relationships, and usage of programmatic buying, and digital media trading desks to better understand how and where their media budgets are being spent. They probably should […]Read More.
There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with helpful content for your prospects, perhaps you have an online store, your CEO posts weekly to your thought leader blog, your brand is active on several social […]Read More.
…not egotists, gurus, and blowhards — we have plenty of those. Maybe curmudgeon is the wrong descriptor (I think old person that whines all the time). Perhaps “Skeptic” is the appropriate word to describe two people that are worth time time investment. I follow these two industry veterans because they both do a fantastic job […]Read More.
Taan Worldwide announces election of our new member in Boston, MA, USA — NorBella (www.NorBella.com) A creative and strategic full service media agency. Taan continues our growth through diversifying the expertise of the members firms, along with expanding our footprint around the world. “NorBella is not a typical media agency. They clearly demonstrate a strategic approach in developing communications […]Read More.
Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has convinced me that they’re right. The word “branding” itself has no more substance than a dust bunny and about as much impact on the bottom line. That’s why if brand management means anything to your company, […]Read More.