A conversation with Mark O’Brien, Newfangled CEO

Posted by Peter Gerritsen on Thursday, March 13, 2014

Newfangled ( www.newfangled.com ) works with agencies and their clients in development of lead generation web platforms. We here at Taan Worldwide are fortunate to consider Mark and his company to be valuable resource to our network. Mark and I spent half an hour discussing some some the issues that he sees in web sites, use […]

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Posted in:
InteractiveBusiness Development

If the traditional ad agency is dead, what will take its place?

Posted by Sean Duffy on Tuesday, March 11, 2014

It was 17 years ago this month that McKinsey & Company published a strategy paper called “A revolution in interaction”. It was a look forward at the likely economic impact of the internet and the mechanisms that would drive it. In 1997 few of us had any idea about the changes that were about to […]

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TAAN News

The real reason your content is not engaging online

Posted by Sean Duffy on Tuesday, March 4, 2014

Are your social media or content marketing efforts under performing? Before you spend any more time tweaking your content strategy and online tactics, ask yourself honestly: How engaging is my brand? Content doesn’t engage an audience, brand identity does. And that is the first place you should look if you’re not getting traction online. Click […]

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TAAN News

The Problem with Passion

Posted by Sean Duffy on Tuesday, February 18, 2014

Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years I find this sentiment is increasingly being confused with a positioning strategy for brands and individuals. The word used to fuel this fallacy is “passion”. Click to read […]

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Posted in:
AdvertisingCreativeAcct Mgt.

Why Content Marketing is more than Publishing Content

Posted by Sean Duffy on Tuesday, February 11, 2014

The Cure for Content: Part II (read part I) If content is really king then why do most organizations still treat is like the court jester? Under funded, non-prioritized, programs run by junior staff with minimal strategic ability are more the norm than the exception. A recent North American study by the Content Marketing Institute found that on […]

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AdvertisingMedia