The Cure for Content: Part 1

Posted by Sean Duffy on Thursday, February 6, 2014

Why better tactics are unlikely to solve online content and engagement woes. The biggest content marketing challenge for most brands has little to do with content. It’s a matter of mindset. Most brands seem to be bolting content onto their websites because tactically they feel they have to. These under-funded, non-strategic efforts and the lackluster […]

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AdvertisingMedia

Seeing the world through new eyes

Posted by Peter Gerritsen on Thursday, January 23, 2014

I watch podcasts from @ThoughtfulChina. Some good insight into marketing industry issues happening in China. A recent show (http://www.thoughtfulchina.com/en/why-us-stars-need-chinese-fans-en.html) was an interview with Johnny Galecki, during his recent first trip to China. Johnny is the star of the US TV sitcom “The Big Bang Theory” produced for CBS. The interview discussed the rise of popularity […]

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Advertising

HIDALGO – the only Russian Agency in the Top 10 rankings Media Index 2013

Posted by Peter Gerritsen on Wednesday, December 18, 2013

Some very good news coming from our Russian member – Hidalgo. Congratulations to Dmitry, Egor, and everyone at the agency! —–     Advertising syndicate HIDALGO entered the top five agencies in the level of service rating Media Index 2013, became a leader in the rating categories “MEDIA SERVICES” and “Pricing policy” as well. HIDALGO […]

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Industry NewsAgency NewsMedia

TideSmart Global has been approved for membership to Taan Worldwide

Posted by Peter Gerritsen on Monday, December 2, 2013

TideSmart Global (http://www.tidesmart.com ) is one of the top experiential marketing communications agencies in the US. The agency headquarters is located in Falmouth, Maine, US. It was founded in 2003, and works with some of the world’s most recognized brands. “Taan Worldwide has been instrumental in fostering the continued growth and success of independent agencies since […]

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TAAN News

AdMark Jamaica joins Taan Worldwide

Posted by Peter Gerritsen on Monday, November 11, 2013

The members of Taan Worldwide have approved the application for membership from Advertising&Marketing (Ja.) Ltd. AdMark is based in Kingston, Jamaica. The network’s first member in the Caribbean Islands. A full-service communications agency, including broadcast, print, digital and social media. The agency was founded in 1964, and serves consumer clients in the West Indies, and […]

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TAAN News