The Cure for Content: Part II (read part I) If content is really king then why do most organizations still treat is like the court jester? Under funded, non-prioritized, programs run by junior staff with minimal strategic ability are more the norm than the exception. A recent North American study by the Content Marketing Institute found that on […]Read More.
Why better tactics are unlikely to solve online content and engagement woes. The biggest content marketing challenge for most brands has little to do with content. It’s a matter of mindset. Most brands seem to be bolting content onto their websites because tactically they feel they have to. These under-funded, non-strategic efforts and the lackluster […]Read More.
I watch podcasts from @ThoughtfulChina. Some good insight into marketing industry issues happening in China. A recent show (http://www.thoughtfulchina.com/en/why-us-stars-need-chinese-fans-en.html) was an interview with Johnny Galecki, during his recent first trip to China. Johnny is the star of the US TV sitcom “The Big Bang Theory” produced for CBS. The interview discussed the rise of popularity […]Read More.
Some very good news coming from our Russian member – Hidalgo. Congratulations to Dmitry, Egor, and everyone at the agency! —– Advertising syndicate HIDALGO entered the top five agencies in the level of service rating Media Index 2013, became a leader in the rating categories “MEDIA SERVICES” and “Pricing policy” as well. HIDALGO […]Read More.
TideSmart Global (http://www.tidesmart.com ) is one of the top experiential marketing communications agencies in the US. The agency headquarters is located in Falmouth, Maine, US. It was founded in 2003, and works with some of the world’s most recognized brands. “Taan Worldwide has been instrumental in fostering the continued growth and success of independent agencies since […]Read More.