Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years I find this sentiment is increasingly being confused with a positioning strategy for brands and individuals. The word used to fuel this fallacy is “passion”. Click to read […]Read More.
An article originally posted on AgencyPost, July 29, 2013 Manufacturing, tech, sciences, energy and automotive — these and just about every industry segment that exists budget and invest significant funds in research and development. So, why doesn’t the communications industry? This is not a tax code discussion. I’ll leave that to the accounting experts. Based […]Read More.
Back in 2008, at our meeting in Laguna Beach, Baker Communications conducted an excellent workshop on Negotiation Skills. I know that more than a few of the members still use some of the tools that were offered in handling negotiations. I received an email from Baker Communications that had a link to an article that […]Read More.
I had a fun time chatting with Keith Burtis at CarbonView last week. Keith asked me to participate in his Research In Creative podcast. We talked about the merits of independent agencies belonging to a global network. If you are interested, here is the link to the recording: http://www.carbonview.com/blog/bid/79625/Research-in-Creative-Podcast-with-Peter-Gerritsen-of-TAANRead More.