CATEGORY: Acct Mgt.

I got a note from a former client the other day; it was chock full of details about her recent remodeling project, her dogs, her parents’ on-going health challenges…in short, it was a chatty letter from an old friend.

 What are some of the unique, different, effective, interesting, valuable job titles used these days within the advertising agency structure? 

A refreshing view on how a ‘great idea’ can change due to a few ‘minor’ comments of the client. THE reason why account managers should stay involved at all times of the process. Why the process should only take a limited amount of time. And why you should always ask the receptionist if she understands […]

This is an interesting article from one of the UKs top ad men. With the financial pressure we are all feeling just now it is tempting to have account management devolved to planners or, heaven forbid, ‘creatives’, this opinion piece makes a good case for us ‘suits’. http://newsweaver.co.uk/ipaadvertising/e_article001365469.cfm?x=bffp1Hl,b5tCP6dt How are TAAN agencies handling clients these […]