If Things are Bad, so is your Strategy

Posted by John McCallum on Monday, March 12, 2012

You’re in a packed bar, you want to tell someone at the other side of the room something important. How loud do you have to shout and what are your chances of being heard? These are the good times. Do the same in an empty bar and you hardly have to whisper for someone to […]

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Advertising

Carpe Diem: Why the Asian Carp Faces a Branding Challenge — and How a Lesson from Alaskan Salmon Could Help Feed Millions

Posted by mmaricich on Saturday, September 24, 2011

The state of Illinois has recently launched an anti-hunger campaign, along with accompanying news coverage, to elevate the perceptions and status of Asian carp. Evidently, invasive foreign carp are growing at an incredible rate throughout the Midwest, are clogging the waterways, competing for food sources with native species of fish — and potentially threatening the […]

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Advertising

To Have and Have-Not – When Smaller agencies work with Huge Clients

Posted by Peter Gerritsen on Thursday, August 11, 2011

 We all want to win that prize assignment from the huge marketer. That new client that will change the entire dynamic of our agency.

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Advertising

Goths at the Gates of Fleet Street

Posted by John McCallum on Tuesday, July 5, 2011

The Roman Empire was one of the largest, strongest and revered the world has ever known. It dominated Europe and the Middle East for centuries and its presence can still be felt today in many areas of life. Its decline was gradual, territory lost over a number years, ineffective emperors, military losses and internal squabbles […]

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Advertising

Will Direct Response Save Advertising?

Posted by Sean Duffy on Thursday, June 16, 2011

Last week I read a great op-ed piece in The Boston Globe by Alex Poulos called “Mad Men of the Future.”He makes several excellent observations.  But overall, the article paints a pretty dreary picture of life in 2031when technology will have allowed advertising to reach unbearable levels of intrusiveness.  Alex cites a few tongue-in-cheek examples, like shampoo bottles that […]

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Advertising