Seeing the world through new eyes

Posted on Thursday, January 23, 2014

I watch podcasts from @ThoughtfulChina. Some good insight into marketing industry issues happening in China. A recent show (http://www.thoughtfulchina.com/en/why-us-stars-need-chinese-fans-en.html) was an interview with Johnny Galecki, during his recent first trip to China. Johnny is the star of the US TV sitcom “The Big Bang Theory” produced for CBS. The interview discussed the rise of popularity […]

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Focus on R&D, Not Professional Development

Posted on Thursday, August 8, 2013

An article originally posted on AgencyPost, July 29, 2013 Manufacturing, tech, sciences, energy and automotive — these and just about every industry segment that exists budget and invest significant funds in research and development. So, why doesn’t the communications industry? This is not a tax code discussion. I’ll leave that to the accounting experts. Based […]

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AdvertisingAcct Mgt.

Beware of purely data driven decisions

Posted on Tuesday, April 3, 2012

 Math seems to be taking over the communications business. Mountains of data, unending analytics tools, statistical modeling, numerical forecasting… Just about every tool in the business is now built around the manipulation of digital data, from spreadsheets to charts and graphs. Coding, processing, interpreting, constructing, displaying. It’s all math-based. I see nothing wrong with this […]

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If Things are Bad, so is your Strategy

Posted on Monday, March 12, 2012

You’re in a packed bar, you want to tell someone at the other side of the room something important. How loud do you have to shout and what are your chances of being heard? These are the good times. Do the same in an empty bar and you hardly have to whisper for someone to […]

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Carpe Diem: Why the Asian Carp Faces a Branding Challenge — and How a Lesson from Alaskan Salmon Could Help Feed Millions

Posted on Saturday, September 24, 2011

The state of Illinois has recently launched an anti-hunger campaign, along with accompanying news coverage, to elevate the perceptions and status of Asian carp. Evidently, invasive foreign carp are growing at an incredible rate throughout the Midwest, are clogging the waterways, competing for food sources with native species of fish — and potentially threatening the […]

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