Category Archives

Peter Gerritsen

The Future of Betterment

We have partnered with our longtime global resource, Trendwatching, to explore the practical application of trends from the perspective of communications agencies. Each month, one of our Taan Worldwide members will

Sean Duffy

Getting your brand found online

There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with helpful content

Sean Duffy

Time for marketers to stop talking about branding


Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has convinced me that they’re right. The word “branding” itself has no