Marketing with a Clean Slate

Posted by Peter Gerritsen on Friday, April 29, 2016

  We have partnered with our longtime global resource, Trendwatching, to explore the practical application of trends from the perspective of communications agencies. Each month, one of our Taan Worldwide members will offer up their opinion on a current trend. This is the first in a series of blog posts, originally appearing at: http://trendwatching.com/blog/marketing-with-a-clean-slate/ Here, […]

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TAAN NewsIndustry NewsCreative

TrendWatching and Taan Worldwide working together

Posted by Peter Gerritsen on Friday, August 7, 2015

We are proud to partner with the team at TrendWatching. They have demonstrated their innovation and smart thinking in delivering valuable insights for a long time. It will be great to have them supporting our members. TrendWatching inspires meaningful innovation. Powered by a network of 3,000+ trend spotters globally and an in-house team of Trend […]

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Industry NewsCreativeBusiness Development

The Problem with Passion

Posted by Sean Duffy on Tuesday, February 18, 2014

Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years I find this sentiment is increasingly being confused with a positioning strategy for brands and individuals. The word used to fuel this fallacy is “passion”. Click to read […]

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AdvertisingCreativeAcct Mgt.

Top 5 Mobile Marketing Case Stories 2010

Posted by nrufin on Saturday, April 9, 2011

I’ve already upload a new document in the resources folder. From Marketing Sherpa you’ll find out what they consider the top 5 case stories in mobile marketing during 2010. Maybe you don’t find them very creative, but they worked. It means that your creative teams should take a look before to start the process!!!

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Creative

Content is not engagement

Posted by ghochhalter on Monday, July 12, 2010

There is a disturbing trend emerging from the shock waves of change that are shaking and reshaping our marketing, branding and communications world. People are treating content as if it were the end-all and be-all of the communications process. The evil deceptionContent strategies are being skillfully developed. Complex message platforms are being devised, revised and […]

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Creative