Marketing with a Clean Slate

Posted by Peter Gerritsen on Friday, April 29, 2016

  We have partnered with our longtime global resource, Trendwatching, to explore the practical application of trends from the perspective of communications agencies. Each month, one of our Taan Worldwide members will offer up their opinion on a current trend. This is the first in a series of blog posts, originally appearing at: http://trendwatching.com/blog/marketing-with-a-clean-slate/ Here, […]

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TAAN NewsIndustry NewsCreative

The power of the right network for you

Posted by Peter Gerritsen on Monday, March 14, 2016

Is the Independent Agency Network still relevant and important in today’s fast-paced, always changing communications profession? Absolutely, if it is the right network for you and your needs. While other networks team up to fight a never-ending battle against the large global holding companies, Taan Worldwide takes a different approach. As a network, Taan works […]

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AdvertisingIndustry News

TrendWatching and Taan Worldwide working together

Posted by Peter Gerritsen on Friday, August 7, 2015

We are proud to partner with the team at TrendWatching. They have demonstrated their innovation and smart thinking in delivering valuable insights for a long time. It will be great to have them supporting our members. TrendWatching inspires meaningful innovation. Powered by a network of 3,000+ trend spotters globally and an in-house team of Trend […]

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Industry NewsCreativeBusiness Development

How digitally evolved is your company?

Posted by Sean Duffy on Thursday, June 18, 2015

In my post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago, the link between growth and a company’s digital competence was tenuous. Because of that companies could rely on outsourced digital competence and get along fine. That’s changed. Over the past ten years, the role […]

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Industry NewsBusiness Development

Is It Time to Flip the Agency Model?

Posted by Sean Duffy on Friday, April 24, 2015

“I hope I have to pay you a fortune.” A client texted me this message recently in reaction to a campaign proposal. This client is participating in a pilot project my agency started last year. We wanted to see what would happen if we flipped the traditional agency business model. In recent months, that question […]

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Industry NewsAgency News