Media Buy Transparency – mind the gap

Posted by Peter Gerritsen on Tuesday, May 27, 2014

Here is a very interesting article in Ad Age http://adage.com/article/news/ana-concern-grows-media-transparency/293259/      It looks like some clients are going to start looking to review details of contracts, relationships, and usage of programmatic buying, and digital media trading desks to better understand how and where their media budgets are being spent.      They probably should […]

Read More.
Posted in:
InteractiveMedia

Our industry needs more Curmudgeons…

Posted by Peter Gerritsen on Monday, May 12, 2014

…not egotists, gurus, and blowhards — we have plenty of those. Maybe curmudgeon is the wrong descriptor (I think old person that whines all the time). Perhaps “Skeptic” is the appropriate word to describe two people that are worth time time investment. I follow these two industry veterans because they both do a fantastic job […]

Read More.
Posted in:
AdvertisingTAAN NewsInteractive

A conversation with Mark O’Brien, Newfangled CEO

Posted by Peter Gerritsen on Thursday, March 13, 2014

Newfangled ( www.newfangled.com ) works with agencies and their clients in development of lead generation web platforms. We here at Taan Worldwide are fortunate to consider Mark and his company to be valuable resource to our network. Mark and I spent half an hour discussing some some the issues that he sees in web sites, use […]

Read More.
Posted in:
InteractiveBusiness Development

Speaking the Language of Multinational SEO

Posted by John McCallum on Tuesday, May 22, 2012

Depending on what side of the force you see SEO on, be it the black, shiny, dark side of the black hats, or the gleaming, righteous side of the good guys you will see numerous answers to the question of multinational SEO. I have heard many a seasoned practitioner harp on about quick fix multinational […]

Read More.
Posted in:
Interactive

Too much KONY 2012 or not enough?

Posted by Sean Duffy on Wednesday, March 7, 2012

Its only been one day since the #KONY2012 movement seemed to reach critical mass online and began spreading like wildfire. And already people are complaining that it’s too much mainly because of the number of Kony posts on their favorite platfroms. Considering the movement aims to stop an army that has abducted over 60,000 children, […]

Read More.
Posted in:
Interactive