Ciceron Take on Digital During Covid & Beyond

Posted on Monday, September 21, 2020

Digital Is Becoming A Permanent Shift For Brands

Read More.
Posted in:
AdvertisingInteractiveMedia

Taan Member Ciceron Predicts The Digital Future For 2019

Posted on Wednesday, December 26, 2018

2019 Digital Predictions… From People Who Actually Do The Work

Read More.
Posted in:
TAAN NewsInteractiveAgency News

Media Buy Transparency – mind the gap

Posted on Tuesday, May 27, 2014

Here is a very interesting article in Ad Age http://adage.com/article/news/ana-concern-grows-media-transparency/293259/      It looks like some clients are going to start looking to review details of contracts, relationships, and usage of programmatic buying, and digital media trading desks to better understand how and where their media budgets are being spent.      They probably should […]

Read More.
Posted in:
InteractiveMedia

Our industry needs more Curmudgeons…

Posted on Monday, May 12, 2014

…not egotists, gurus, and blowhards — we have plenty of those. Maybe curmudgeon is the wrong descriptor (I think old person that whines all the time). Perhaps “Skeptic” is the appropriate word to describe two people that are worth time time investment. I follow these two industry veterans because they both do a fantastic job […]

Read More.
Posted in:
AdvertisingTAAN NewsInteractive

A conversation with Mark O’Brien, Newfangled CEO

Posted on Thursday, March 13, 2014

Newfangled ( www.newfangled.com ) works with agencies and their clients in development of lead generation web platforms. We here at Taan Worldwide are fortunate to consider Mark and his company to be valuable resource to our network. Mark and I spent half an hour discussing some some the issues that he sees in web sites, use […]

Read More.
Posted in:
Business DevelopmentInteractive