Media

Category Archives

Peter Gerritsen

Media Buy Transparency – mind the gap

Here is a very interesting article in Ad Age http://adage.com/article/news/ana-concern-grows-media-transparency/293259/      It looks like some clients are going to start looking to review details of contracts, relationships, and usage

Peter Gerritsen

Welcome new member – NorBella

Taan Worldwide announces election of our new member in Boston, MA, USA — NorBella (www.NorBella.com) A creative and strategic full service media agency. Taan continues our growth through diversifying the expertise of the members

Sean Duffy

Why Content Marketing is more than Publishing Content

The Cure for Content: Part II (read part I) If content is really king then why do most organizations still treat is like the court jester? Under funded, non-prioritized, programs run

Sean Duffy

The Cure for Content: Part 1

Why better tactics are unlikely to solve online content and engagement woes. The biggest content marketing challenge for most brands has little to do with content. It’s a matter of

Peter Gerritsen

HIDALGO – the only Russian Agency in the Top 10 rankings Media Index 2013

Some very good news coming from our Russian member – Hidalgo. Congratulations to Dmitry, Egor, and everyone at the agency! —–     Advertising syndicate HIDALGO entered the top five

John McCallum

The March of Time

In one of the last acts of my thirties I read Time magazine for I think the first time today. Not all of it but enough to make me think

John McCallum

The Times They Are a-Charging!

Peter Gerritsen

My new word of the day – "cyberbalkanization"

I learned a new word over the weekend — cyberbalkanization  “Balkanization” is a geopolitical term originally used to describe the process of fragmentation or division of a region or state

Peter Gerritsen

The 411 on Social Media

 Tom Martin at Zehnder Communications posted a video of his recent presentation about Social Media. It is worth an hour of your time to view, if you are looking to

Peter Gerritsen

Some very good slide presentations to view

For all the pain of keeping up with Twitter. Posting thoughts, reading thoughts (many mundane), and following the various links off into the internet-o-sphere. There are some real gems that