Media Buy Transparency – mind the gap

Posted by Peter Gerritsen on Tuesday, May 27, 2014

Here is a very interesting article in Ad Age http://adage.com/article/news/ana-concern-grows-media-transparency/293259/      It looks like some clients are going to start looking to review details of contracts, relationships, and usage of programmatic buying, and digital media trading desks to better understand how and where their media budgets are being spent.      They probably should […]

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InteractiveMedia

Welcome new member – NorBella

Posted by Peter Gerritsen on Monday, April 28, 2014

Taan Worldwide announces election of our new member in Boston, MA, USA — NorBella (www.NorBella.com) A creative and strategic full service media agency. Taan continues our growth through diversifying the expertise of the members firms, along with expanding our footprint around the world. “NorBella is not a typical media agency. They clearly demonstrate a strategic approach in developing communications […]

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TAAN NewsIndustry NewsAgency NewsMedia

Why Content Marketing is more than Publishing Content

Posted by Sean Duffy on Tuesday, February 11, 2014

The Cure for Content: Part II (read part I) If content is really king then why do most organizations still treat is like the court jester? Under funded, non-prioritized, programs run by junior staff with minimal strategic ability are more the norm than the exception. A recent North American study by the Content Marketing Institute found that on […]

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AdvertisingMedia

The Cure for Content: Part 1

Posted by Sean Duffy on Thursday, February 6, 2014

Why better tactics are unlikely to solve online content and engagement woes. The biggest content marketing challenge for most brands has little to do with content. It’s a matter of mindset. Most brands seem to be bolting content onto their websites because tactically they feel they have to. These under-funded, non-strategic efforts and the lackluster […]

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AdvertisingMedia

HIDALGO – the only Russian Agency in the Top 10 rankings Media Index 2013

Posted by Peter Gerritsen on Wednesday, December 18, 2013

Some very good news coming from our Russian member – Hidalgo. Congratulations to Dmitry, Egor, and everyone at the agency! —–     Advertising syndicate HIDALGO entered the top five agencies in the level of service rating Media Index 2013, became a leader in the rating categories “MEDIA SERVICES” and “Pricing policy” as well. HIDALGO […]

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Industry NewsAgency NewsMedia