CATEGORY: Media

The Cure for Content: Part II (read part I) If content is really king then why do most organizations still treat is like the court jester? Under funded, non-prioritized, programs run by junior staff with minimal strategic ability are more the norm than the exception. A recent North American study by the Content Marketing Institute found that on […]

Why better tactics are unlikely to solve online content and engagement woes. The biggest content marketing challenge for most brands has little to do with content. It’s a matter of mindset. Most brands seem to be bolting content onto their websites because tactically they feel they have to. These under-funded, non-strategic efforts and the lackluster […]

Some very good news coming from our Russian member – Hidalgo. Congratulations to Dmitry, Egor, and everyone at the agency! —–     Advertising syndicate HIDALGO entered the top five agencies in the level of service rating Media Index 2013, became a leader in the rating categories “MEDIA SERVICES” and “Pricing policy” as well. HIDALGO […]

In one of the last acts of my thirties I read Time magazine for I think the first time today. Not all of it but enough to make me think I’ll look at it again.