This is an interesting article from one of the UKs top ad men. With the financial pressure we are all feeling just now it is tempting to have account management devolved to planners or, heaven forbid, ‘creatives’, this opinion piece makes a good case for us ‘suits’.
http://newsweaver.co.uk/ipaadvertising/e_article001365469.cfm?x=bffp1Hl,b5tCP6dt
How are TAAN agencies handling clients these days?