TAAN's Value in New Business
New Business Presentations: Only at a Taan meeting will you get to see actual new business presentations made by other agencies to get into the finals and ultimately to win the business.
Successful New Business Strategies: Members share their new business techniques at regular meetings and in-between. New ideas for prospecting, positioning, gaining visibility and selling more profitable compensation packages are regularly discussed.
Specialization: With today’s increased emphasis on integrated marketing, more and more clients are looking for specialized services that often fall outside the usual agency capabilities. Taan members can provide these services effectively and profitably through the diverse capabilities of its members and affiliates worldwide.
Enhanced Expertise: Members can become “quick experts” in a product or service category by tapping into the expertise of other members. In numerous instances, members have helped other members put together successful presentations to businesses where they had little or no previous experience.
Branch Office Service: With close contacts in markets around the world, members can provide their clients with on-the-ground, hands-on service wherever they may need it.