X-Ingredient cover


X-Ingredient is a future-proof agency focusing on consumer markets, with fast-moving consumer goods and durables as its core business. We work for power brands like Mars, Bavaria, Philips and Nokia among many. New technologies meet strategic creativity and communication programs, (point-of-sale) events and shop floor promotions, games and online media. Our vision is based on the idea that communication is not simply a matter of attention and recall. Consumer behavior is not to be taught in linear models. That is why we use eye-tracking and neuroscience technologies and insights in our work. The new age of communications is upon us. Are you ready to get on board?