Author: Peter Gerritsen

Paradigm Communications joins Taan Worldwide

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Taan welcomes our new member based in China, Paradigm Communications. (https://paradigm.com.hk)
The agency manages a full range of marketing solutions from their two offices in Beijing and Shanghai. Established in 1998 by Edwin So, the agency Managing Director.

Edwin and his team have been long time supporters of Taan member efforts in China. Taan is glad that the agency has joined us as our lead agency in China and in the region.

Crew Marketing Partners joins Taan Worldwide

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Taan welcomes our new member – Crew Marketing Partners (https://www.crewmarketingpartners.com ) headquartered in Vancouver, with offices in Toronto and Kelowna, Canada. 
 
Since 2007, the agency has been helping brands in the food and beverage industry grow into global businesses. 
 
“Crew is excited to join a fantastic agency network in Taan. The quality of the agencies, collaboration of the leaders, and the global reach will bring a new dimension to our clients that will add tremendous value. We’re looking forward to being great contributing members and to help out fellow owners.”
 – Braden Douglas, Crew Founding Partner
 
Taan is happy to continue to expand our breadth of expertise around the world. Welcome to Braden, Nate, Josh, and the entire Crew!

Yakup Barouh will be missed

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We mourn the passing of our friend and longest standing member of Taan Worldwide.
On April 23, 2020, the COVID-19 virus took from us a great man.
He is survived by his wife, Dolly, his son Ilker, a loving family, an agency team, countless students who learned from his wisdom, and his friends here within Taan. He has given us much for many years.
Yakup was the Managing Partner of Ilancilik Advertising Agency in Istanbul, Turkey. Founded by his father in 1909, it is the oldest advertising agency in Turkey. He was also a university lecturer at Yeditepe University and Kültür University for many years. 

Yakup’s many years in this profession gave him a wealth of insights that he shared with all of us. Usually in the form of a story that imparted nuggets of his wisdom. Yet he was always seeking to learn. A constant student of the business of advertising. He sat in the front row of our Taan meetings, challenging new ideas, and seeking ways to improve himself and his agency.

Our Taan member, John McCallum, wrote a very touching and fitting tribute to Yakup on Facebook.
( https://www.facebook.com/johnmccallum/posts/10213345665875885 )  John captured the complexities that made Yakup such an intriguing and valuable member of our organization.
We all mourn the passing of our friend. And we are here to support our member, Ilker Barouh, as he navigates Ilancilik as the next generation of agency leadership.
Yakup Barouh will be missed by all of Taan.
His legacy will continue.  In the often stated “Yakup” conclusion to his stories —  “etcetera, etcetera …”

Sociallyin joins Taan Worldwide

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Taan welcomes our new member – Sociallyin (https://www.sociallyin.com ) based in Birmingham, Alabama, USA. 

Sociallyin is a 100% focused social media marketing agency, representing the creative and strategic social media marketing side of the South and beyond. The agency services a wide range of clients in a variety of industries. 
 
The Sociallyin mission: To create lasting connections through interactive engagements by connecting people and ideas through strategic online communications. 
 
“Sociallyin is very excited to officially join Taan Worldwide.  We’d like to thank Peter Gerritsen for helping us navigate this journey, and to the rest of the agency owners, thank you for accepting us into your organization; we look forward to growing with and learning from you. We have already felt the benefit of being a part of this community of people who do and love what we do and love every day. Our biggest takeaway so far is that there is not always one right answer; sometimes the best lessons come from understanding what not to do. We are looking forward to the next meeting! Big things in store for Sociallyin this year!” 
– Keith Kakadia, CEO, Sociallyin
 
Sociallyin is a young, vibrant, and innovative agency that adds to the Taan breadth of expertise around the world. Great to now have the team as part of our organization.

Taan Global Talks – Influencers in Vietnam

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Vietnam’s powerful Influencers are shifting trust among the younger population
Vero recently conducted a survey in Vietnam about the rapidly growing power of influencers among the GenZ and GenY communities. While this is not a new marketing development, the depth of influence within this community has important implications for traditional methods of brand marketing throughout the region. Vero shared a few findings, and opportunities that may be valuable for marketing.
If you want to read the full report, use this link to request your copy: https://vero-asean.com/vietnams-new-influencers/
– Brian Griffin – CEO and Raphael Lachkar – Director,  of Vero (https://vero-asean.com), Taan Affiliate agency based in Thailand, Vietnam, Myanmar, Indonesia. 
http://taanglobaltalks.libsyn.com/vietnams-powerful-influencers-are-shifting-trust-among-the-younger-population