In April of this year, we relaunched Duffy Agency with our flipped agency concept. This new approach to international marketing redefines many pre-internet marketing conventions. More importantly, it provides a new agency option for companies seeking international growth. The relaunch was our first step. But, like most first steps, there was long, unsung journey leading up to our new direction. Four months on, I want to share […]Read More.
We are proud to partner with the team at TrendWatching. They have demonstrated their innovation and smart thinking in delivering valuable insights for a long time. It will be great to have them supporting our members. TrendWatching inspires meaningful innovation. Powered by a network of 3,000+ trend spotters globally and an in-house team of Trend […]Read More.
In my post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago, the link between growth and a company’s digital competence was tenuous. Because of that companies could rely on outsourced digital competence and get along fine. That’s changed. Over the past ten years, the role […]Read More.
“I hope I have to pay you a fortune.” A client texted me this message recently in reaction to a campaign proposal. This client is participating in a pilot project my agency started last year. We wanted to see what would happen if we flipped the traditional agency business model. In recent months, that question […]Read More.
We are pleased to announce that the digital agency, Ciceron, has been elected to membership of Taan Worldwide. About Ciceron — a full service digital marketing, insights, and brand advocacy firm based in Minneapolis, MN. Our clients hire us to connect everyone together — customers, employees, leaders, and the marketplace — through elegant and helpful […]Read More.