Social Media for a Good Cause–Twitter trending

Posted on Friday, February 6, 2009

At Charleston|Orwig, we’re using social media to promote awareness of Rare Disease Day on February 28th. To generate a groundswell of buzz, we’re going to try to make Rare Disease Day one of the trending (hot) topics on Twitter February 28. Tweeters can do that by commenting on the #Rare Project (The hash rare project) in their tweets and including #Rare […]

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Interactive

A couple of items coming out of the IPA

Posted on Tuesday, January 27, 2009

I received the email newsletter from the IPA in London this morning. There are a few good items that are worth your time seeing and reading.

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Industry News

Dealing with Procurement

Posted on Friday, January 23, 2009

Tim Williams and Ron Baker have been long-time advocates of our network. Both have spoken at past meetings. They are leading the charge in getting our industry to rethink the compensation models that exist today, and utilize Value-Based methods.

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Advertising

Who’s Clicking Your Links?

Posted on Monday, January 5, 2009

We’ve been using a service called www.budurl.com to track links we embed in blogs, emails and other social media platforms such as Twitter and Facebook. It’s been a pretty good way to track traffic. Wall posts on Facebook, for example, don’t seem to get too much traction. Twitter, on the other hand, yields quite a number […]

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Interactive

Expanding the footprint

Posted on Wednesday, December 17, 2008

We’ve been engaged in a good bit of experimentation in the social media area lately. Believe it or not, we have one client project where the largest source of referrals to a web site is from Facebook. Who would have thought of that a few years back?In keeping with that, Charleston|Orwig has launched a new […]

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Industry News