News

“There is not a future, if you cannot deliver the present.” – Jonathan Salem Baskin

I received a query from our friend, David Weekes at LOUD in Sydney, this morning. He is wondering how agencies and marketers are embracing the mission of going beyond “campaigns” and working toward a higher calling in the work and actions. For clients and for the agency.

With an uncertain economy, local advertising agencies are banking on a sure thing to drive business — helping clients grow theirs. Not surprisingly, this translates to different approaches.Strategies include the tried-and-true, such as using research to determine what sort of advertising message would be most effective, and more unusual ideas, such as educating clients on […]

Last week I was having a quiet lunch with with some backpackers in the lazy fishing village of Mamallapuram, India. The subject of our occupations came up. Turns out I was seated with a cook and a school teacher from Britain, an architecture student from Sweden, a conceptual artist from France and her boyfriend, a […]

The IPA in London has put together some useful documents that address the advertising industry during these difficult economic times. There is a page on their web site (http://www.ipa.co.uk) that offers a few documents for sale, a few free ones, and a link to the Financial Times web site (Advertising in a Downturn) that also […]