Vietnam’s powerful Influencers are shifting trust among the younger population Vero recently conducted a survey in Vietnam about the rapidly growing power of influencers among the GenZ and GenY communities. While this is not a new marketing development, the depth of influence within this community has important implications for traditional methods of brand marketing throughout […]Read More.
We have completed the video we recorded during our Prague Meeting in October. We recorded the opinions of a few members about the value of Taan for their businesses — growth, perspective, peers, sharing, collaboration, inspiration. Thank you to Taan affiliate, Carolina Monteverde/Smile Stories in Lisbon, for capturing and editing the video. And our member Vandekerckhove & […]Read More.
What Makes a Brand Premium?Read More.
— by Helen Arathoon, Associate Director – Gabrielle Shaw Communications For those who are interested in or are new to Taan you may have got a sense of the benefits. The ability to contact a wide network of agencies, support for varied briefs you may be tasked to deliver, or a stamp of approval that you […]Read More.
Storytelling has always been the most valuable method for bringing people closer. In the past few years, this marketing tool has become an important element in the efforts to connect brands to their audiences. Brand stories can be powerful in building an inclusive community. Many brands attempt to create stories to connect the company with […]Read More.