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It seems that one of the most used terms that the industry throws around these days is “Integrated” What does the term mean to you? Do you use this term to describe how you align your capabilities to the marketer’s needs? Are you really just cross-selling traditional in-house departments and resources?

EVERYTHING IS CHANGING AND YOU ARE SO SCREWED

LOSING CONTROL OF THE MESSAGE? — YOU CAN’T LOSE WHAT YOU DON’T HAVEWhen I speak to marketing executives or read posts about traditional marketers embracing social media I notice a common theme: the fear of "losing control". I don’t get it.True, there was a time when the advertiser controlled the message and maybe even perceptions. […]

Most all of us know about Cause Marketing. Doing good, and connecting the client with the beneficial efforts on behalf of the well-meaning cause. Admirable, and worthwhile. Often delivering results for both the cause and the client.

"Location, location, location" has been long standing advice to business newbies. This is just as true on the web as it is on Main Street. The only difference is that  on the web there is no terra firma. New geographies are created every time someone hits "enter" on a search engine. And when that happens […]