I had a fun time chatting with Keith Burtis at CarbonView last week. Keith asked me to participate in his Research In Creative podcast. We talked about the merits of independent agencies belonging to a global network. If you are interested, here is the link to the recording: http://www.carbonview.com/blog/bid/79625/Research-in-Creative-Podcast-with-Peter-Gerritsen-of-TAANRead More.
I got a note from a former client the other day; it was chock full of details about her recent remodeling project, her dogs, her parents’ on-going health challenges…in short, it was a chatty letter from an old friend.Read More.
A refreshing view on how a ‘great idea’ can change due to a few ‘minor’ comments of the client. THE reason why account managers should stay involved at all times of the process. Why the process should only take a limited amount of time. And why you should always ask the receptionist if she understands […]Read More.