Negotiation Tactics you need to know

Posted on Thursday, April 11, 2013

Back in 2008, at our meeting in Laguna Beach, Baker Communications conducted an excellent workshop on Negotiation Skills. I know that more than a few of the members still use some of the tools that were offered in handling negotiations. I received an email from Baker Communications that had a link to an article that […]

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Belated Thanks to My Mentor

Posted on Friday, November 2, 2012

Most of us in this wacky world of marketing have had a mentor (outside of a father or mother) at some critical juncture of our career. 

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TAAN interview on Research In Creative podcast

Posted on Monday, July 9, 2012

 I had a fun time chatting with Keith Burtis at CarbonView last week. Keith asked me to participate in his Research In Creative podcast. We talked about the merits of independent agencies belonging to a global network. If you are interested, here is the link to the recording: http://www.carbonview.com/blog/bid/79625/Research-in-Creative-Podcast-with-Peter-Gerritsen-of-TAAN

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Newism – The Consumer demand for NEW is exploding

Posted on Monday, July 9, 2012

 New products, new tools, new apps, new, new, new….

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My Favorite Client

Posted on Tuesday, September 14, 2010

I got a note from a former client the other day; it was chock full of details about her recent remodeling project, her dogs, her parents’ on-going health challenges…in short, it was a chatty letter from an old friend.

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