A refreshing view on how a ‘great idea’ can change due to a few ‘minor’ comments of the client. THE reason why account managers should stay involved at all times of the process. Why the process should only take a limited amount of time. And why you should always ask the receptionist if she understands […]Read More.
This is an interesting article from one of the UKs top ad men. With the financial pressure we are all feeling just now it is tempting to have account management devolved to planners or, heaven forbid, ‘creatives’, this opinion piece makes a good case for us ‘suits’. http://newsweaver.co.uk/ipaadvertising/e_article001365469.cfm?x=bffp1Hl,b5tCP6dt How are TAAN agencies handling clients these […]Read More.