CATEGORY: Advertising

Most all of us know about Cause Marketing. Doing good, and connecting the client with the beneficial efforts on behalf of the well-meaning cause. Admirable, and worthwhile. Often delivering results for both the cause and the client.

"Location, location, location" has been long standing advice to business newbies. This is just as true on the web as it is on Main Street. The only difference is that  on the web there is no terra firma. New geographies are created every time someone hits "enter" on a search engine. And when that happens […]

HOW I LEARNED TO STOP WORRYING AND LOVE THE BLOGThis is my third blog. The other two I wrote when I could find the time. That was almost never. My posts were sporadic. My excuse for not blogging was the same I hear from many of my clients: I was too busy doing my job.    […]

Are you fascinated to the point of distraction with all the new snazzy technology that allows you to slice, dice, segment, sub segment, micro segment and puree your audience?  

Greetings TAAN Members , A few weeks ago, Joe Takach forwarded a promotional message from Bruce Turkel. For those who do not know Bruce, he runs an agency in South Florida, does a lot of speaking, wrote a few books, and has presented to TAAN a number of years ago in Casa De Campo. Bruce […]