LOSING CONTROL OF THE MESSAGE? — YOU CAN’T LOSE WHAT YOU DON’T HAVEWhen I speak to marketing executives or read posts about traditional marketers embracing social media I notice a common theme: the fear of "losing control". I don’t get it.True, there was a time when the advertiser controlled the message and maybe even perceptions. […]Read More.
Most all of us know about Cause Marketing. Doing good, and connecting the client with the beneficial efforts on behalf of the well-meaning cause. Admirable, and worthwhile. Often delivering results for both the cause and the client.Read More.
"Location, location, location" has been long standing advice to business newbies. This is just as true on the web as it is on Main Street. The only difference is that on the web there is no terra firma. New geographies are created every time someone hits "enter" on a search engine. And when that happens […]Read More.
HOW I LEARNED TO STOP WORRYING AND LOVE THE BLOGThis is my third blog. The other two I wrote when I could find the time. That was almost never. My posts were sporadic. My excuse for not blogging was the same I hear from many of my clients: I was too busy doing my job. […]Read More.
Are you fascinated to the point of distraction with all the new snazzy technology that allows you to slice, dice, segment, sub segment, micro segment and puree your audience?Read More.