Why Content Marketing is more than Publishing Content

Posted by on Tuesday, February 11, 2014

The Cure for Content: Part II (read part I) If content is really king then why do most organizations still treat is like the court jester? Under funded, non-prioritized, programs run by junior staff with minimal strategic ability are more the norm than the exception. A recent North American study by the Content Marketing Institute found that on […]

Read More.
Posted in:
AdvertisingMedia

The Cure for Content: Part 1

Posted by on Thursday, February 6, 2014

Why better tactics are unlikely to solve online content and engagement woes. The biggest content marketing challenge for most brands has little to do with content. It’s a matter of mindset. Most brands seem to be bolting content onto their websites because tactically they feel they have to. These under-funded, non-strategic efforts and the lackluster […]

Read More.
Posted in:
AdvertisingMedia

Seeing the world through new eyes

Posted by on Thursday, January 23, 2014

I watch podcasts from @ThoughtfulChina. Some good insight into marketing industry issues happening in China. A recent show (http://www.thoughtfulchina.com/en/why-us-stars-need-chinese-fans-en.html) was an interview with Johnny Galecki, during his recent first trip to China. Johnny is the star of the US TV sitcom “The Big Bang Theory” produced for CBS. The interview discussed the rise of popularity […]

Read More.
Posted in:
Advertising

Focus on R&D, Not Professional Development

Posted by on Thursday, August 8, 2013

An article originally posted on AgencyPost, July 29, 2013 Manufacturing, tech, sciences, energy and automotive — these and just about every industry segment that exists budget and invest significant funds in research and development. So, why doesn’t the communications industry? This is not a tax code discussion. I’ll leave that to the accounting experts. Based […]

Read More.
Posted in:
AdvertisingAcct Mgt.

Beware of purely data driven decisions

Posted by on Tuesday, April 3, 2012

 Math seems to be taking over the communications business. Mountains of data, unending analytics tools, statistical modeling, numerical forecasting… Just about every tool in the business is now built around the manipulation of digital data, from spreadsheets to charts and graphs. Coding, processing, interpreting, constructing, displaying. It’s all math-based. I see nothing wrong with this […]

Read More.
Posted in:
Advertising