Getting your brand found online

Posted by on Tuesday, May 13, 2014

There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with helpful content for your prospects, perhaps you have an online store, your CEO posts weekly to your thought leader blog, your brand is active on several social […]

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AdvertisingBranding

Our industry needs more Curmudgeons…

Posted by on Monday, May 12, 2014

…not egotists, gurus, and blowhards — we have plenty of those. Maybe curmudgeon is the wrong descriptor (I think old person that whines all the time). Perhaps “Skeptic” is the appropriate word to describe two people that are worth time time investment. I follow these two industry veterans because they both do a fantastic job […]

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AdvertisingTAAN NewsInteractive

The Problem with Passion

Posted by on Tuesday, February 18, 2014

Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years I find this sentiment is increasingly being confused with a positioning strategy for brands and individuals. The word used to fuel this fallacy is “passion”. Click to read […]

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AdvertisingCreativeAcct Mgt.

Why Content Marketing is more than Publishing Content

Posted by on Tuesday, February 11, 2014

The Cure for Content: Part II (read part I) If content is really king then why do most organizations still treat is like the court jester? Under funded, non-prioritized, programs run by junior staff with minimal strategic ability are more the norm than the exception. A recent North American study by the Content Marketing Institute found that on […]

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The Cure for Content: Part 1

Posted by on Thursday, February 6, 2014

Why better tactics are unlikely to solve online content and engagement woes. The biggest content marketing challenge for most brands has little to do with content. It’s a matter of mindset. Most brands seem to be bolting content onto their websites because tactically they feel they have to. These under-funded, non-strategic efforts and the lackluster […]

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