CATEGORY: Advertising

Leveraging the 5 Ps in Healthcare Marketing

Worth your read — blog post by Andrew Eklund, Ciceron, Taan member in Minneapolis. Last month at the MediaPost Brand Marketers Summit in Lake Tahoe, I went way out on a limb and spent the entirety of my 40-minute presentation telling those in attendance everything they needed to do to never need my agency. (Oh. […]

Sharon Toerek, Taan Member Legal Counsel (https://www.legalandcreative.com ), has started a new industry podcast. https://www.legalandcreative.com/the-innovative-agency/  The Innovative Agency is a podcast designed to help marketing agency leaders answer the question: “What’s Next?” in their industry. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new […]

We have partnered with our longtime global resource, Trendwatching, to explore the practical application of trends from the perspective of communications agencies. Each month, one of our Taan Worldwide members will offer up their opinion on a current trend. Our second installment is from Taan member Stephen Moegling is a partner at Franklin Street, a health care and […]

Is the Independent Agency Network still relevant and important in today’s fast-paced, always changing communications profession? Absolutely, if it is the right network for you and your needs. While other networks team up to fight a never-ending battle against the large global holding companies, Taan Worldwide takes a different approach. As a network, Taan works […]