Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years I find this sentiment is increasingly being confused with a positioning strategy for brands and individuals. The word used to fuel this fallacy is “passion”. Click to read […]Read More.
The Cure for Content: Part II (read part I) If content is really king then why do most organizations still treat is like the court jester? Under funded, non-prioritized, programs run by junior staff with minimal strategic ability are more the norm than the exception. A recent North American study by the Content Marketing Institute found that on […]Read More.
Why better tactics are unlikely to solve online content and engagement woes. The biggest content marketing challenge for most brands has little to do with content. It’s a matter of mindset. Most brands seem to be bolting content onto their websites because tactically they feel they have to. These under-funded, non-strategic efforts and the lackluster […]Read More.
I watch podcasts from @ThoughtfulChina. Some good insight into marketing industry issues happening in China. A recent show (http://www.thoughtfulchina.com/en/why-us-stars-need-chinese-fans-en.html) was an interview with Johnny Galecki, during his recent first trip to China. Johnny is the star of the US TV sitcom “The Big Bang Theory” produced for CBS. The interview discussed the rise of popularity […]Read More.
An article originally posted on AgencyPost, July 29, 2013 Manufacturing, tech, sciences, energy and automotive — these and just about every industry segment that exists budget and invest significant funds in research and development. So, why doesn’t the communications industry? This is not a tax code discussion. I’ll leave that to the accounting experts. Based […]Read More.