Beware of purely data driven decisions

Posted on Tuesday, April 3, 2012

 Math seems to be taking over the communications business. Mountains of data, unending analytics tools, statistical modeling, numerical forecasting… Just about every tool in the business is now built around the manipulation of digital data, from spreadsheets to charts and graphs. Coding, processing, interpreting, constructing, displaying. It’s all math-based. I see nothing wrong with this […]

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If Things are Bad, so is your Strategy

Posted on Monday, March 12, 2012

You’re in a packed bar, you want to tell someone at the other side of the room something important. How loud do you have to shout and what are your chances of being heard? These are the good times. Do the same in an empty bar and you hardly have to whisper for someone to […]

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Carpe Diem: Why the Asian Carp Faces a Branding Challenge — and How a Lesson from Alaskan Salmon Could Help Feed Millions

Posted on Saturday, September 24, 2011

The state of Illinois has recently launched an anti-hunger campaign, along with accompanying news coverage, to elevate the perceptions and status of Asian carp. Evidently, invasive foreign carp are growing at an incredible rate throughout the Midwest, are clogging the waterways, competing for food sources with native species of fish — and potentially threatening the […]

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To Have and Have-Not – When Smaller agencies work with Huge Clients

Posted on Thursday, August 11, 2011

 We all want to win that prize assignment from the huge marketer. That new client that will change the entire dynamic of our agency.

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Goths at the Gates of Fleet Street

Posted on Tuesday, July 5, 2011

The Roman Empire was one of the largest, strongest and revered the world has ever known. It dominated Europe and the Middle East for centuries and its presence can still be felt today in many areas of life. Its decline was gradual, territory lost over a number years, ineffective emperors, military losses and internal squabbles […]

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