CATEGORY: Advertising

 We all want to win that prize assignment from the huge marketer. That new client that will change the entire dynamic of our agency.

The Roman Empire was one of the largest, strongest and revered the world has ever known. It dominated Europe and the Middle East for centuries and its presence can still be felt today in many areas of life. Its decline was gradual, territory lost over a number years, ineffective emperors, military losses and internal squabbles […]

Last week I read a great op-ed piece in The Boston Globe by Alex Poulos called “Mad Men of the Future.”He makes several excellent observations.  But overall, the article paints a pretty dreary picture of life in 2031when technology will have allowed advertising to reach unbearable levels of intrusiveness.  Alex cites a few tongue-in-cheek examples, like shampoo bottles that […]

How can marketers get more value from their ad agencies? This perennial topic took on renewed vigor with the economic downturn and has continued to preoccupy industry pundits throughout the recovery. Too much of the advice being dispensed (e.g. "How to manage your advertising agency for maximum success") centers around ways to keep your agency […]

 We had a creative process in place. Time and time again it served us well, helping us take a kernel of an idea and turn it into a polished campaign. We were proud of our process. But after running several social media campaigns, we realized the old girl needed a fundamental revamp. And with large […]