Business Insight

Posted on Thursday, June 3, 2010

in•sight  nounSource: The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company.  We’re are in the business of insight. Seeking it, learning from it, sharing it, providing it, using it to better ourselves, our agency, our clients, and those we communicate with through our work.I while back, I heard […]

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Advertising

Brand Guardians Beware! guerilla’s might make chimps of you…

Posted on Thursday, May 27, 2010

When you think of guerrilla activity in Africa in response to powerful, answerable-to-no-one dictatorships the imagery this creates is not pleasant I imagine. However in a twist on the usual the country in question is South Africa, the dictatorship is FIFA, ruling body of world football, and the guerrilla activity is the advertising for a […]

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Advertising

A Good Social Media Campaign; This Is Nothing Like It.

Posted on Tuesday, April 6, 2010

The Australian tourist board recently unveiled a new slogan and campaign designed to entice visitors to sample its many, many delights. It’s a nice enough campaign, I like its double meaning and as always it is exquisitely shot. What caught my eye about it was that they are actively inviting the general public to take […]

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Advertising

“Agencies: 15 Risks You Can’t Afford Not to Take”

Posted on Thursday, November 19, 2009

 Viewpoint: Forget the Recession, This Is No Time to Ignore Changes to the Agency Business Model Article by Tim William, Ignition – Consulting Firm, for AdAge. http://adage.com/agencynews/article?article_id=140610

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Advertising

Social Media – A Legal White Paper

Posted on Monday, November 16, 2009

 ReedSmith, TAAN’s Legal Counsel, has published a comprehensive guide:"Network Interference – A Legal Guide to the Commercial Risks & Rewards of the Social Media Phenomenon"

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Advertising