CATEGORY: Advertising

Ad agencies, PR firms, digital agencies, branding agencies, media agencies, social media agencies, etc. Today, the various services that make up a marketing campaign are siloed among so many specialized players that one must ask who manages the big picture. In too many cases, the answer is no one, and that’s a lose-lose situation for […]

I recoil a little every time I say “social media.” I think the term is just plain wrong and fuels misconceptions. I prefer the term “peer-to-peer networks” instead. Here’s why.

in•sight  nounSource: The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company.  We’re are in the business of insight. Seeking it, learning from it, sharing it, providing it, using it to better ourselves, our agency, our clients, and those we communicate with through our work.I while back, I heard […]

When you think of guerrilla activity in Africa in response to powerful, answerable-to-no-one dictatorships the imagery this creates is not pleasant I imagine. However in a twist on the usual the country in question is South Africa, the dictatorship is FIFA, ruling body of world football, and the guerrilla activity is the advertising for a […]

The Australian tourist board recently unveiled a new slogan and campaign designed to entice visitors to sample its many, many delights. It’s a nice enough campaign, I like its double meaning and as always it is exquisitely shot. What caught my eye about it was that they are actively inviting the general public to take […]