The information age explained (in 5 minutes)

Posted on Tuesday, March 10, 2009

Want some perspective on what the information age is all about? Check out this presentation. It was originally created as a power point presentation for high school faculty in 2006. Since then it has been tweeked and upgraded to its current form. More here.

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Advertising

Dealing with Procurement

Posted on Friday, January 23, 2009

Tim Williams and Ron Baker have been long-time advocates of our network. Both have spoken at past meetings. They are leading the charge in getting our industry to rethink the compensation models that exist today, and utilize Value-Based methods.

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Advertising

What are you doing right now to change your marketing habits?

Posted on Thursday, December 11, 2008

“There is not a future, if you cannot deliver the present.” – Jonathan Salem Baskin

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Advertising

How are you addressing “sustainability” ?

Posted on Tuesday, December 9, 2008

I received a query from our friend, David Weekes at LOUD in Sydney, this morning. He is wondering how agencies and marketers are embracing the mission of going beyond “campaigns” and working toward a higher calling in the work and actions. For clients and for the agency.

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Advertising

Ethics, honesty and advertising: time to set the record straight

Posted on Friday, November 28, 2008

Last week I was having a quiet lunch with with some backpackers in the lazy fishing village of Mamallapuram, India. The subject of our occupations came up. Turns out I was seated with a cook and a school teacher from Britain, an architecture student from Sweden, a conceptual artist from France and her boyfriend, a […]

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Advertising