CATEGORY: Advertising

If you work in marketing, particularly on the strategy or account planning side, then you probably use the word “insight” a dozen times a day. But have you ever tried to define it? Click here to see how it was elegantly explained at the recent TAAN meeting in Reykjavik.

Mike Carlton, Carlton Associates, has published a new whitepaper with a great perspective on better understanding of clients. It is titled: "The Client Trilogy" and can be found on his web site.

Here are two interesting perspectives about determining the value of your agency. Many members have asked about this topic, so we reached out to the experts for their thoughts.

Tom Martin has a very interesting perspective on where the ad business may go in the future. He just posted his latest thinking in his AdAge blog:

It seems that one of the most used terms that the industry throws around these days is “Integrated” What does the term mean to you? Do you use this term to describe how you align your capabilities to the marketer’s needs? Are you really just cross-selling traditional in-house departments and resources?