CATEGORY: Industry News

With an uncertain economy, local advertising agencies are banking on a sure thing to drive business — helping clients grow theirs. Not surprisingly, this translates to different approaches.Strategies include the tried-and-true, such as using research to determine what sort of advertising message would be most effective, and more unusual ideas, such as educating clients on […]

The IPA in London has put together some useful documents that address the advertising industry during these difficult economic times. There is a page on their web site (http://www.ipa.co.uk) that offers a few documents for sale, a few free ones, and a link to the Financial Times web site (Advertising in a Downturn) that also […]

EVERYTHING IS CHANGING AND YOU ARE SO SCREWED

Do we pilot-down during challenging economic times or take advantage of making our voice heard amid less clutter? That’s a question that gets us thinking. We track trends and test the economy every day through research, evaluation and branding. Our take on things? Keep moving forward (did you expect anything else?).Let’s look at history. Market […]

Our work in the food industry landed me at a conference this week with economists from Washington, D.C., management from some of the country’s largest commodities suppliers and a number of salt-of-the-earth types who produce The Other White Meat. There was much talk about, "The unintended consequences of a bad policy." Namely, ethanol.It seems when you […]