The IPA in London has put together some useful documents that address the advertising industry during these difficult economic times. There is a page on their web site (http://www.ipa.co.uk) that offers a few documents for sale, a few free ones, and a link to the Financial Times web site (Advertising in a Downturn) that also […]Read More.
Do we pilot-down during challenging economic times or take advantage of making our voice heard amid less clutter? That’s a question that gets us thinking. We track trends and test the economy every day through research, evaluation and branding. Our take on things? Keep moving forward (did you expect anything else?).Let’s look at history. Market […]Read More.
Our work in the food industry landed me at a conference this week with economists from Washington, D.C., management from some of the country’s largest commodities suppliers and a number of salt-of-the-earth types who produce The Other White Meat. There was much talk about, "The unintended consequences of a bad policy." Namely, ethanol.It seems when you […]Read More.
The focus on growth in today’s business environment has caused many companies to lose sight of how success should be measured. It is not size; it is value. The importance of any product or service is based on value, not on the size of the company that offers it or just the costs to make […]Read More.