We have partnered with our longtime global resource, Trendwatching, to explore the practical application of trends from the perspective of communications agencies. Each month, one of our Taan Worldwide members will offer up their opinion on a current trend. This is the first in a series of blog posts, originally appearing at: http://trendwatching.com/blog/marketing-with-a-clean-slate/ Here, […]Read More.
Is the Independent Agency Network still relevant and important in today’s fast-paced, always changing communications profession? Absolutely, if it is the right network for you and your needs. While other networks team up to fight a never-ending battle against the large global holding companies, Taan Worldwide takes a different approach. As a network, Taan works […]Read More.
We are proud to partner with the team at TrendWatching. They have demonstrated their innovation and smart thinking in delivering valuable insights for a long time. It will be great to have them supporting our members. TrendWatching inspires meaningful innovation. Powered by a network of 3,000+ trend spotters globally and an in-house team of Trend […]Read More.
In my post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago, the link between growth and a company’s digital competence was tenuous. Because of that companies could rely on outsourced digital competence and get along fine. That’s changed. Over the past ten years, the role […]Read More.
“I hope I have to pay you a fortune.” A client texted me this message recently in reaction to a campaign proposal. This client is participating in a pilot project my agency started last year. We wanted to see what would happen if we flipped the traditional agency business model. In recent months, that question […]Read More.