TAAN/Chicago Member – Mobium Presents:
Read More.IPA global survey of top companies shows more must be done to promote the value of marketing in the push for resources in addressing corporate needs. This is a study published on 12 August 2009 coming out of the IPA. Read the article at: "Top companies show more must be done to promote value of […]
Read More.Four years ago the fine folks at Mobium put together an online survey to compare the perceptions of American business marketers with those of their overseas buyers concerning the image of U.S. business brands around the globe. Thanks to the help of our worldwide TAAN partners we were able to put together a comprehensive three-year […]
Read More.Very interesting and valuable study published by Neilsen. Here is the link to the blog article:
Read More.WHY ITS A GOOD TIME TO GET BACK TO BASICS Today you have more options for marketing your brand than ever. Tomorrow you’ll have even more. And that’s the problem. Explosive change is distracting. To read Ad Age or Campaign one would think that everything in our industry — from media to markets to research […]
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