My dear wife came home from a trip the other day with yet another book for me to read. It’s not that I mind reading the books she recommends, it’s just that I have a stack of my own to get through in addition to a big stack of her recommendations."You can read it on […]
Read More.It seems ironic that we are enduring a period where convincing companies to advertise is harder than ever and yet advertising seems to be providing the answer to one of the internet’s great conundrums; how to make money from it.I discovered Spotify last week.Spotify.com is the music industries answer to illegal downloads and it’s great. […]
Read More.John Feldman, Partner at Reed Smith and TAAN’s esteemed legal counsel, wrote the following article that originally appeared January 30, 2009 in MediaWeek. Any marketer who uses testimonials or endorsements should take a few minutes to read it.
Read More.I received the email newsletter from the IPA in London this morning. There are a few good items that are worth your time seeing and reading.
Read More.We’ve been engaged in a good bit of experimentation in the social media area lately. Believe it or not, we have one client project where the largest source of referrals to a web site is from Facebook. Who would have thought of that a few years back?In keeping with that, Charleston|Orwig has launched a new […]
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