Mad scientist conducts digital experiments

Posted on Tuesday, June 22, 2010

  Many of our clients seem reluctant to commit to full-scale digital campaigns.  They are worried that they will waste their already limited budget in trying something they have no idea will work to expand their marketing efforts.  And they are right.  There needs to be a smarter, more gradual entry into the world of […]

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5 Ways to Create Cross-Media Synergy with Social Media – WEBINAR

Posted on Tuesday, October 20, 2009

 Complimentary Webinar October 30 From www.RainToday.com Social media is all the rage, but is there any strategy behind the madness? How do you successfully leverage social media in order to augment your tried and true marketing mix?     Join social media strategist Jason Baer, president of Convince and Convert, to discover 5 ways to […]

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Presentation mojo

Posted on Thursday, September 3, 2009

Does anyone know of a presentation / DVD guru in Chicago, or anywhere for that matter, who can produce a clickable pres with really cool animations and lots of embedded videos?

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Domino’s Employee Prank Turns Into PR Crisis

Posted on Friday, April 17, 2009

Social media has it’s positives and negatives.  This story shows how quickly things can get out of hand with the rise of social media and how to use social media to combat the negatives:

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What is Twitter and why does it matter?

Posted on Saturday, April 4, 2009

I was going to posts some tips for getting the most out of Twitter today. Then a client asked me what Twitter was. So I thought I’d write this post first.  For those of you not familiar with Twitter, it is a micro-blogging site where you can post comments limited to 140 characters. You can […]

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