Great article by Chick Foxgrover – a must read for marketers: https://www.aaaa.org/wp-content/uploads/2019/01/4As-CES2019-Chick_Foxgrover.pdf
Tim Williams has a candid POV on this. What’s your POV? https://www.warc.com/newsandopinion/opinion/getting_better_at_doing_the_wrong_thing/2606
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