Tim Williams and Ron Baker have been long-time advocates of our network. Both have spoken at past meetings. They are leading the charge in getting our industry to rethink the compensation models that exist today, and utilize Value-Based methods.
This past week, Tim sent out the latest email that addresses one of the issues that many agencies struggle in determining fair contracts with marketers. Procurement is taking an ever bigger role in negotiating. How do you manage that relationship? In Tim’s article, he gives a great POV on this subject. Here is just the first paragraph….