Taan Member-Only Webinar:
Client Leadership & Creativity
Lori Bartle https://cultivagency.com/

Remote work, project work, budget cuts, client fear…our industry is challenged by a number of dynamics that can conspire against the very thing that breathes life into agencies: creativity. What is largely forgotten and irrelevant in the discussion of how to drive value and be a source of inspiration at a time like this is Account Management. An inspired and refocused account discipline that’s deeply immersed in the client’s business could be one of the keys our industry needs to unlock creativity, progress, and growth.

Key Takeaways:
· Acknowledge and accept where we are in order to envision what’s possible
· Begins with a shift in mindset: from management to leadership
· 3 things agencies can do to begin advancing client leadership