Keeping the Pitch Perfect — Adding Capabilities, Shifting Focus to Cope in Down Times

With an uncertain economy, local advertising agencies are banking on a sure thing to drive business — helping clients grow theirs. Not surprisingly, this translates to different approaches.Strategies include the tried-and-true, such as using research to determine what sort of advertising message would be most effective, and more unusual ideas, such as educating clients on making the most of online opportunities.Read the complete article at