Ad agencies, PR ﬁrms, digital agencies, branding agencies, media agencies, social media agencies, etc. Today, the various services that make up a marketing campaign are siloed among so many specialized players that one must ask who manages the big picture. In too many cases, the answer is no one, and that’s a lose-lose situation for both agencies and clients.
This post from Talent Zoo (inspired by the recent San Jose Netowork meeting in Miami) describes how marketing has become increasingly siloed and why independant ad agenceis are best suited to take a leadership role. >> Read More >>