Do we pilot-down during challenging economic times or take advantage of making our voice heard amid less clutter? That’s a question that gets us thinking. We track trends and test the economy every day through research, evaluation and branding. Our take on things? Keep moving forward (did you expect anything else?).Let’s look at history. Market downturns aren’t new. The facts speak for themselves; marketing your brand during a downturn increases sales and profits. The challenge for marketing communications professionals is “how.”Some suggestions:Whether or not you characterize this as a recessionary time, one thing’s for certain…more, not less, can be the difference between advanced standing in your industry or getting bowled over.
Here’s what an industry authority has to say…
No hunkering down, not just yet
Ellis Booker, editor, BtoB