Social Media for a Good Cause–Twitter trending

At Charleston|Orwig, we’re using social media to promote awareness of Rare Disease Day on February 28th. To generate a groundswell of buzz, we’re going to try to make Rare Disease Day one of the trending (hot) topics on Twitter February 28. Tweeters can do that by commenting on the #Rare Project (The hash rare project) in their tweets and including #Rare within their 140 characters. Links and info are on a blog post I wrote.
It’s a great experiment with social media. And an even greater cause.