Vero recently conducted a survey in Vietnam about the rapidly growing power of influencers among the GenZ and GenY communities. While this is not a new marketing development, the depth of influence within this community has important implications for traditional methods of brand marketing throughout the region. Vero shared a few findings, and opportunities that may be valuable for marketing.

If you want to read the full report, use this link to request your copy: https://vero-asean.com/vietnams-new-influencers/